We Turned Fruit Into Candy—Without the Sugar Crash
Most "healthy snacks" fail because they taste like cardboard. We cracked the code: freeze-dried fruit that hits like candy, nourishes like produce, and lasts two years without a single preservative. One ingredient. Infinite crunch.
The "Aha" Moment in Aisle 7
Our founder stood in the "healthy snack" aisle, reading labels longer than novels. "Fruit snacks" with corn syrup. "Natural" bars with 16 unpronounceable ingredients. Dried fruit soaked in sugar. The problem was clear: nobody was selling actual fruit that people actually wanted to eat.
Enter freeze-drying. Not the sad astronaut ice cream from museums—the real deal. We spent 18 months perfecting the crunch-to-flavor ratio. Too dry? Dusty. Too moist? Chewy. When we finally nailed that "shatters like glass, melts like cotton candy" texture, we knew we had something.
Today, every bag represents that obsession. One ingredient. Zero compromises. If it doesn't make you stop mid-bite and say "wait, this is JUST fruit?"—it doesn't leave our facility.
Our Non-Negotiables
Skip these? We'd rather close shop. Here's what we refuse to compromise on:
Ingredient Lists You Can Tweet
Literally one word: "Strawberries." Or "Mangoes." No abbreviations, no "natural flavors" loopholes, no chemistry experiments.
95% Nutrition, 0% BS
We third-party test every batch. Vitamin C, fiber, antioxidants—all verified. No marketing fluff, just lab results.
The "Spit Test"
If our team wouldn't shamelessly eat it in front of strangers, it doesn't ship. Every batch passes the crunch test, flavor test, and "is this addictive?" test.
Farmers Who Get It
We pay 20% above market rate to partner with growers using regenerative practices. Happy soil = happy fruit = happy you.
Kill the "Healthy = Boring" Myth
By 2026, we want to replace 1 million bags of processed "fruit snacks" with actual fruit. How? By making the healthy choice the obvious choice. When your kid asks for Frostah instead of gummy bears, we've won.
Third-Party Verified (Not Just Our Word)
Quality and safety you can trust